Top 5 Social Apps in Latin America Q2 2023: Unified Platform Performance

In the second quarter of 2023, the performance of the top five social apps on a unified platform in Latin America showcased intriguing trends. The data, sourced from Sensor Tower, highlights the weekly downloads, revenue, and active users for TikTok, Instagram, Facebook Lite, SUSH Grow cute virtual animal, and X.

TikTok experienced a robust increase in weekly revenue, peaking at approximately $962K in the week of May 22. Weekly downloads fluctuated, with a high of around 3.9M in the same week. The app maintained a strong user base, with active users consistently hovering around 165M to 166M throughout the quarter.

Instagram saw a significant spike in weekly revenue to about $617K in the final week of June. Weekly downloads remained relatively stable, averaging around 2.4M to 2.5M. Active users showed a steady increase, peaking at approximately 202M in mid-June.

Facebook Lite had a notable rise in weekly revenue, reaching roughly $100K in the last week of June. Weekly downloads ranged between 2.1M and 2.3M, with a slight peak in late May. Active users remained stable, averaging around 301M to 303M over the quarter.

SUSH Grow cute virtual animal showed dynamic trends in weekly downloads, with a significant drop from 2.7M in early April to around 359K by the end of June. The app's active users saw a steady climb, peaking at approximately 5.5M in late May before settling around 5.2M in June.

X had fluctuating weekly revenue, peaking at about $60K in mid-April. Weekly downloads varied, with a high of around 945K in early April and a low of approximately 477K in mid-June. Active users remained relatively constant, averaging around 49.5M to 50M throughout the quarter.

For more detailed insights and trends, visit Sensor Tower.